Consumer Technology
This week on social media: Travel retail ushers in the New Year with promotional flurry
This Week on Social Media is a regular column where we spotlight how airports, retailers and brands are connecting with travellers through creative and engaging campaigns on social media.
Today’s images illustrate how Imex Pan Pacific Group Travel Retail recently celebrated the Grand Opening of four stores – The Cocoa Trees, TR Boutique, Vietnam’s Delights, and Travel Essentials – at the central Vietnam gateway.
2026 got off to a flying start for offshore duty-free retailers as sales soared to RMB712 million (US$101.8 million) during the three-day New Year’s holiday. Some 442,000 items were sold while footfall and conversion were encouragingly heavy.
The Haikou Customs figures reveal that approximately 148,000 items were purchased, up +30% year-on-year. The number of shoppers increased +45.8% over 1 January 2025 to 32,000.
Records tumble as Dubai Duty Free brings down the curtain on an extraordinary 2025. Not only did annual sales smash through the previous all-time record but December proved to be the most successful year in the retailer’s remarkable 42-year history.
As Dubai Duty Free celebrated its 42nd anniversary, shoppers at Dubai International and Al Maktoum International airports celebrated the retailer’s traditional annual sale, collectively spending US$6,250 a minute over a 24-hour “shopping frenzy”.
With the peak gifting season underway ahead of the Christmas holidays, travel retailers are highlighting curated gift ideas across their social media channels to help ease the holiday shopping rush.
This collaboration brings together the Chinese consumer tech brand’s design and manufacturing expertise, aRcj’s global distribution network, Aditek’s logistics and product support, and ITRC’s global brand strategy.
“Travel Blue is ramping up its visual presence with eye-catching displays and stand-alone units, elevating the brand and engaging with travellers,” said Travel Blue Regional Manager South East Asia, Leonard Poh.
“Within transactions over AED500 (US$136), the highest growth was in the AED10,000 (US$2,720) and above segment,” notes an understandably upbeat Dubai Duty Free Managing Director Ramesh Cidambi. “The next highest was in the AED5,000-10,000 segment (US$1,360- 2,720).”
Customs described the enhanced policy’s introduction as “stable and orderly” and said its consumption-stimulating effect has begun to emerge.
The event is designed to drive the transformation of the island capital’s gateway from a transportation hub into a multi-faceted consumption destination.
Year-to-date sales surpassed the US$2 billion mark by mid-November, suring another record-breaking year for the retailer.














