Fragrances
Pyd and Avolta join hands for Tous LoveMe The Amethyst Elixir campaign across Spanish airports
Tour brings the perfume-jewel LoveMe concept to Madrid, Barcelona and Málaga airports, using retail theatre and a gift-with-purchase mechanic to drive visibility, trial and conversion.
Inspired by the Bvlgari Hotel Roma, the Paris pop-up merges high jewellery codes, Italian craftsmanship and personalised service to elevate the luxury fragrance experience at the airport.
The One pop-up campaign underlines the importance of travel retail as a platform for storytelling, innovation and experiential brand-building. It is running across Europe, Middle East and Americas travel retail.
From luxury expansions to value-led beauty and confectionery theatre, ARI’s early-2026 ‘joylights’ reflect a retailer harnessing experiential flair and seasonal celebrations to set an energetic tone for the year ahead.
The multi-sensory retail concept, spanning 15sq m, introduces travellers to the brand’s community-driven spirit at Josep Tarradellas Barcelona-El Prat and Palma de Mallorca airports.
The campaign marks L’Oréal’s expansion into travel sprays while leveraging experiential retail formats that combine mobility, exclusivity and personalisation.
The floral fruity fragrance, created by Perfumer Quentin Bisch, marks an important step as the brand continues to expand in the beauty world.
Steadily reducing year-on-year sales declines in the combined China & Travel Retail division through 2025 offered encouragment for the Japanese beauty house. But the worsening dispute between China and Japan means Q1 2026 will be problematic.
Today’s images come from Sevilla (Seville) Airport, principal gateway to western Andalusia and an excellent showcase to the region, writes Martin Moodie.
Puig surpassed €5 billion in annual sales in FY2025, delivering strong growth and improved profitability led by prestige and niche fragrances and stand-out makeup momentum.
The latest retail additions include Neo Travel, Renee Cosmetics, The Olfactive, Giva jewellery, Hush Puppies, Samsonite, Hidesign and United Colors of Benetton.
The Moodie Davitt Report offers unrivalled Chinese language coverage of key China-related stories, anchored by our dual WeChat platforms – our weekly Moodie Davitt Account and Moodie Davitt Report China Travel Retail Express, which publishes daily.
The French beauty products powerhouse has posted a strong full-year performance despite the continued drag of the important but disrupted North Asian travel retail channel.














