Ecommerce and Digital Media
Mondelez WTR and Avolta go social-first with Toblerone Crunchy Popcorn launch at Barcelona Airport
A trio of Spanish influencers brought the Toblerone Crunchy Popcorn launch to life, generating real-time content across reels, stories and behind-the-scenes formats.
Shinsegae Duty Free joins forces with LG Electronics to advance AI-driven logistics system
The partnership aims to address the unique operational challenges in duty-free retail, characterised by a fundamentally different logistics model from traditional retail.
Exterior Plus, Aena and Allianz launch programmatic advertising at Madrid and Barcelona airports
Debut partner Allianz, in partnership with its agency WPP Media, can optimise its campaigns in Madrid and Barcelona airports with tailored messages per terminals, and programme by time slot or audience profile.
Guest column: Gamification at sea – The missing link between passenger engagement and onboard revenue
“The future of onboard retail is active, not passive,” says TREZIO Co-Founder Philippe Ringlet as he introduces the company’s augmented-reality treasure hunt game aimed at turning passenger free time into purposeful dwell time in the cruise channel.
Australian trio Penfolds, Troye Sivan and Heinemann Oceania partner for Bin 389 campaign at Sydney Airport
Penfolds elevates its cultural and positioning through a partnership with Australian singer Troye Sivan, debuting a limited-edition Bin 389 collection via immersive travel retail activations at Sydney Airport.
Moodie Davitt WeChat: Key stories from Week 12
The Moodie Davitt Report offers unrivalled Chinese language coverage of key China-related stories, anchored by our dual WeChat platforms – our weekly Moodie Davitt Account and Moodie Davitt Report China Travel Retail Express, which publishes daily.
2.0 & Partners accelerates US market strategy with Cheryl Beall heading new Excellence Academy
Travel retail boutique agency 2.0 & Partners has appointed Cheryl Beall as Senior Partner and Brand & Training Ambassador to lead the development of its US Excellence Academy.
Omnevo announces aviation and rail veteran Dr Jan Christoph Meyer as new CEO
Meyer joins with more than two decades of international leadership experience spanning operations, supply chain and digital transformation with companies including Lufthansa Group, LSG Group and Deutsche Bahn.
This week on social media: AI and animation breathe life into travel retail and airport campaigns
AI and animation have transformed retail marketing, elevating campaign creativity and visual impact. Here’s a look at some of the most engaging, visually striking interactive posts from leading retailers and airports.
Moodie Davitt WeChat: Key stories from Week 10 as dual Chinese platforms top an impressive 10,000 followers
The Moodie Davitt Report offers unrivalled Chinese language coverage of key China-related stories, anchored by our dual WeChat platforms – our weekly Moodie Davitt Account and Moodie Davitt Report China Travel Retail Express, which publishes daily.
Interview: Aude Ferrand on TAV’s progressive vision for airport hospitality
TAV Airports Holding Chief Commercial Officer and TAV Operation Services Chief Executive Officer Aude Ferrand talks about a new vision for the Primeclass hospitality concept, the future for Extime Lounges and the development potential of its latest partnerships.
Shinsegae Duty Free taps BTS Army spending power with concert-driven retail blitz
Targeting the surge of international fans and tourists in Myeong-dong, the campaign leads up to the 21 March concert, an event expected to bring a wave of global visitors to central Seoul.
