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Exclusive deal: Cathay Pacific is the first airline to have a direct licence for exclusive merchandise with Disney Consumer Products |
HONG KONG. Cathay Pacific Airways and The Walt Disney Company (Asia Pacific) Limited have joined forces for the first time to introduce a new and exclusive range of inflight products starting January 2007.
This will be the first deal of its kind between the two companies. Cathay Pacific is the first airline to have a direct licence for exclusive merchandise with Disney Consumer Products.
A total of 12 Disney-branded products will go on sale, each featuring Disney favourites Mickey Mouse and Minnie Mouse with an aviation theme. All the products will be available for sale through the Discover the Shop inflight shopping guide on Cathay Pacific flights, and can be pre-ordered through the award-winning shopping pages at the airline’s website.
The Disney merchandise features a range of limited edition items ranging from jewellery and watches to charm bracelets and T-shirts – including Chow Sang Sang Captain Mickey/Cabin Crew Minnie Silver Pendants, the Captain Mickey Plush Toy, the Captain Mickey Mobile Phone Strap and Mickey Airways T-shirts for adults, boys and girls. Also featured are Aviation Series Mickey and Minnie Watches and the Aviation Series Charm Bracelet. The exclusive Disney product range went on sale from 1 January 2007.
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A total of 12 Disney-branded products will go on sale in Cathay’s new brochure from this month |
As a special gesture to celebrate the Cathay Pacific/Disney collaboration, passengers who spend more than HK$1,000 on Disney merchandise during their flight will be able to order the limited-edition Captain Mickey Crystal Figurine for just HK$2,007.
Cathay Pacific Director Service Delivery Quince Chong said: “We are very excited about being the first airline to collaborate with The Walt Disney Company (Asia Pacific) to produce an exclusive range of inflight merchandise. Disney’s characters are much loved around the world and this new line of merchandise is certain to prove a big hit with our passengers.”
Ken Chaplin, Vice President of Emerging Markets, Retail Sales & Marketing, Disney Consumer Products Asia Pacific, added: “Disney is very pleased to work with Cathay Pacific to develop an exclusive range of Disney products for consumers available at the highest shop in the world. Every kid, and the kid in all of us, has a special Disney character and story.”
Cathay Pacific now sells more than 220 different items on its flights, with regular special promotions. The airline’s shopping website won the inaugural Travel Retail Website of the Year Award from The Moodie Report at the Frontier Awards in October. A recent enhancement to the site enables customers to pay for their inflight orders using Asia Miles.
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (DIS) that extends the Disney brand to merchandise ranging from apparel, toys, home decor and books to interactive games, food and beverages, electronics and animation art. This is accomplished through the work of DCP’s various lines of business: Disney Toys, Disney Stationery, Disney Home, Disney Food, Health & Beauty, Disney Consumer Electronics, Disney Apparel, Accessories and Footwear and Disney Worldwide Publishing.
For a full report on Cathay Pacific’s inflight activities, read The Moodie Report’s January print edition, out later this month.
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