CHINA. Sunrise Duty Free, the China Duty Free Group-controlled Chinese travel retail giant, today opened an arrivals duty free store at Shanghai Hongqiao International Airport’s revamped Terminal 1.
As reported, Sunrise Duty Free (Shanghai Co), the 51% subsidiary of China Duty Free Group (CDFG), signed a seven-year contract with Shanghai International Airport Co on 7 September for all duty free operations at Shanghai Hongqiao International and Shanghai Pudong International airports.
China Duty Free Group (CDFG) described Shanghai Hongqiao International as one of the busiest airports in China. T1 went into full operation on 15 October after a four-year renovation. T1 mainly handles flights to and from Hong Kong, Macao, Taipei, Japan and South Korea.
The airport handles around 3 million inbound and outbound passengers annually, a figure expected to climb to 5 million in the near term, said CDFG.
The CDFG/Sunrise Duty Free store in T1’s Building A international arrival area covers some 546sq m and is designed to serve the shopping needs of Chinese and international passengers.
The store offers a wide array of fragrances, cosmetics, tobacco, liquor, international fashion and luxury items, and other goods “This range provides consumers with a richer product mix and more attractive prices, further enhancing the consumer experience of domestic and foreign tourists,” CDFG said.
Many of travel retail’s blue-chip brands featured in the store at today’s landmark opening. They include Estée Lauder, Lancôme, Sulwhasoo, Guerlain, Sisley, Montblanc, Lego, Godiva, Hennessy, Rémy Martin, Royal Salute and Guojiao 1573 (a renowned Chinese premium liquor brand). Heavy promotional activity is taking place to celebrate the opening.
CDFG said: “The opening of the airport arrivals duty free shop completes the integrated operational layout of Hongqiao International Airport. In the future, we will draw on the strong resource advantages of our parent company China National Travel Service Group Corporation and the rich operational experience and high-level management capabilities of Sunrise Duty Free to leverage further advantages of scale and create a unique airport duty free business for Hongqiao Airport.”
