FRANCE. More than 20 products across different brands and categories have been awarded Bronze and Gold prizes at this year’s Travel Retail Go for Gold Awards.
As reported, the awards were launched last year by former Travel Retail Training and Inflight Sales Person of the Year (ISPY) event Managing Director Christine Martin and made their debut at the 2023 TFWA World Exhibition in Cannes.
The awards are part of Martin’s aim to develop Travel Retail Go for Gold into industry-recognised standards, acknowledging best practices and excellence across selected categories within the channel. Entries are graded according to their overall score from appointed judges.
For this year, the accolades were awarded to those who met the four proposed standards, including: Established TR products (which have been available in travel retail since 2021); Iconic TR products (which been available in TR since 2014); Innovative TR products, and TR Product Launches.
The prestigious Travel Retail Go for Gold Standard recognises brands that submitted comprehensive evidence reflecting the excellence of their design and development processes. This includes marketing strategies, such as images of point-of-sale displays and details of in-store or inflight activations, as well as links to ecommerce sites, social media presence and after-sales service, both within and outside of the channel.
In addition, these brands demonstrate strategies focused on reducing their impact on the four pillars of sustainability and provide metrics to assess their success.
The awards were solely for products showcased at the TFWA World Exhibition and the people behind their success.
The TR Go for Gold Awards is inviting entries for the 2025 edition as early as 1 November.
Full list of winners
TR Iconic Product Gold Standard (available in TR for a minimum of ten years)
Talika Lipocils Expert Collector 10ml
Boss Bottled
Boss The Scent for Her
Boss The Scent for Him
Calvin Klein Eternity for Men
Calvin Klein Eternity for Women
Calvin Klein Euphoria for Women
Chloe EDP
CK One
Gucci Guilty Pour Homme
Lancaster Golden Tan Maximiser
Marc Jacobs Daisy
TR Iconic Product Bronze Standard (available in TR for a minimum of 10 years)
Elizabeth Arden Eight Hour Lip Protectant Tin
TR Product Launch Gold Standard (strategy, implementation and measuring success)
Lancaster Sun Perfect
Marc Jacobs Daisy Wild
Hair Force Booster
TR Established Products Gold Standard (available in TR since 2021)
Burberry Her
Burberry Hero
Burberry Kisses Matte
Gucci Bloom
Gucci Flora Gorgeous Gardenia
Kylie Jenner Matte Lip Kit
Talika Lipocils Expert Collector 10ml
TR Product Innovation Gold Standard
Burberry Goddess
Cosmic By Kylie Jenner ✈️