Chabot Armagnac has appointed industry veteran Catherine Bonelli as its new Managing Director, while world-renowned modern explorer Mike Horn joins the company as its Brand Ambassador.
Named one of The Moodie Davitt Report’s People of the Year 2023, Bonelli brings her expertise and extensive experience to the company.
In her new role, Bonelli will lead Chabot Armagnac’s continued growth and innovation, and elevate its market position.
She will also drive initiatives to expand the brand’s presence in both domestic and international markets.
Horn’s appointment as the new ambassador reflects the company’s spirit of adventure and excellence, and aligns with its commitment to quality and innovation, Chabot Armagnac noted.
Chabot Armagnac President & Owner Kathleen King Gentzbourger commented: “Catherine Bonelli’s appointment marks a pivotal moment for Chabot Armagnac, while Mike Horn’s collaboration adds an exciting dimension to our brand. Together, we embark on an exhilarating journey towards redefining excellence in the spirits industry.”
The wines & spirits company is gearing up for the upcoming TFWA Asia Pacific Exhibition & Conference in Singapore, taking place on 12-16 May.
Gentzbourger and her team are set to reveal their latest range of Armagnacs at the show.
The company also hails the brand’s appearance during the recent meeting between Chinese President Xi Jinping and French President Emmanuel Macron in France.
As reported by Bloomberg, Macron presented Xi with a selection of French culinary treasures, including Armagnac.
Gentzbourger said: “We are thrilled to see Armagnac showcased on such a prestigious international platform.”
Chabot claims to have the largest brand presence in China and Asia Pacific. ✈
