Champagne Lanson to highlight Le Black Réserve and Le Blanc de Blancs expressions in Cannes

Le Black Réserve and Le Blanc de Blancs are available to selected partners, including in duty free

Champagne Lanson is showcasing two new cuvées, Le Black Réserve and Le Blanc de Blancs, at the TFWA World Exhibition in Cannes. The expressions are available to selected duty free partners, plus specialist wine retailers and on-premise outlets.

Le Black Réserve was developed by house winemaker Hervé Dantan. The expression is a fresh and complex non-vintage Brut that was aged for five years and contains a blend of 100 Crus and 70% Grand and Premier Crus. The cuvée offers a rich and mature fruity flavour and a refined texture, with citrus and chalky notes.

Also created by Dantan, Le Blanc de Blancs is aged for a minimum of five years and offers a blend of 15 Crus with 70% Grand and Premier Crus, Le Blanc de Blancs is a fresh and revitalising cuvée. Its complex flavours combine candied lemon, almond, nougat, honey, candied orange bark with hints of chalk.

Both Le Black Réserve and Le Blanc de Blancs were recognised by respected wine platform Wine Enthusiast. Le Black Réserve received 96 points in the Brut Non-Vintage category; while Le Blanc de Blancs was awarded Editor’s Choice.

“We’re delighted that TFWA World Exhibition is taking place this year as travel retail continues to be a key market for Lanson moving forward,” commented Champagne Lanson Head of Travel Retail Edouard de Boissieu.

In 2021, the brand owner said that Champagne Lanson has outperformed the category in Australia and New Zealand domestic markets, with growth of +25% and +35% respectively year to date. De Boissieu said he was optimistic that this recovery will translate to its travel retail business as travel returns.

He said, “While the business has continued to be challenging, Champagne Lanson has experienced some excellent sales on domestic markets with strong sales in Oceania, the US and the UK, in some cases with results well ahead of the Champagne sector average.

“This we see as extremely encouraging for us as our repositioning has been clearly well perceived internationally, which is sure to have a knock-on effect in travel retail as business continues to improve.”

“With this positivity for the Lanson brand, we are returning to Cannes this year with a great deal of optimism and confidence,” Boissieu added. “Most of all, we’re looking forward to seeing our many customers, colleagues and friends for the first time and – naturally – to raising a glass of Champagne Lanson!”

Champagne Lanson, which has seen a resurgence in domestic market sales in Australia and New Zealand, is returning to Cannes with confidence in a return to growth in travel retail. It will highlight the two new cuvées at the event. 
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