UAE. British beauty brand Charlotte Tilbury has made its Dubai Duty Free debut with two counters at Dubai International Airport.
Located in concourses C and D, the openings reinforce the brand’s expanding global travel retail presence and tap into rising passenger traffic at one of the world’s busiest hubs.
The launch was highlighted by a one-day activation, featuring live DJ sets, dance performances and immersive brand experiences.
Travellers were offered samples of the brand’s top-selling skincare and fragrances, accompanied by limited-edition products.
Shoppers had a chance to receive a personalised mini Magic Cream, redesigned as a Dubai-inspired keychain, while beauty ambassadors offered travel beauty tips. The first 150 customers also took home an exclusive Charlotte Tilbury makeup bag.
Charlotte Tilbury’s new counters showcase its bestselling makeup, skincare and fragrance collections. These include signature products, such as the Magic Cream, Pillow Talk and Airbrush Setting Spray, alongside travel retail-exclusive sets designed for beauty on the go.
The Beauty Icons On The Go Set combines Pillow Talk Push Up Lashes Mascara, Pillow Talk Matte Revolution Lipstick, Magic Cream and Airbrush Flawless Setting Spray for a travel-ready look.
The brand’s skincare range includes the In-Flight Hydrate, Protect + Glow Set, known for delivering instant hydration, protection and a radiant glow. It features Magic Hydrator Mist, Invisible UV Flawless Poreless Primer and Magic Lip Oil Crystal Elixir.
To enhance the in-store experience, Charlotte Tilbury offers complimentary in-store beauty services.
Fifteen-minute options include the Glow + Go Express Facial, Find Your Foundation Match and Find Your Perfect Scent Match.
Travellers can also choose 30-minute services, including Fly Flawless, an express facial with cleanse, mask, hand and arm massage and foundation application; and Beautify Before You Fly, a personalised consultation with expert makeup artists.
Charlotte Tilbury General Manager Travel Retail Grégoire Walter said: “Dubai International is one of the world’s busiest and most luxurious travel hubs. Customers are increasingly looking to travel retail as essential destinations for prestige beauty discovery, brand immersion and personalised service.
“This partnership with Dubai Duty Free gives us the opportunity to connect with a truly global audience and offer them our award-winning, confidence-boosting beauty rituals before they take flight.”
Dubai Duty Free Senior Vice President for Purchasing Sharon Beecham added: “We are delighted to welcome Charlotte Tilbury to Dubai Duty Free. The brand’s arrival reflects our continued commitment to offering world-class beauty experiences to our customers.
“With its globally celebrated products and immersive retail concept, Charlotte Tilbury adds a touch of glamour and innovation that perfectly aligns with the dynamic spirit of Dubai Duty Free.” ✈
