CYPRUS. British beauty brand Charlotte Tilbury has made its debut in Cyprus, with a new counter at Cyprus Duty Free in Larnaca International Airport and online at cydutyfree.com.
The launch marks another milestone in the brand’s travel retail expansion through its partnership with Aer Rianta International (ARI).
This latest opening follows the successful introduction of Charlotte Tilbury at Dublin Airport Duty Free in November 2022, underscoring ARI’s continued commitment to enhancing its beauty offerings across global travel hubs.
Cyprus Duty Free brings the brand to a new audience, delivering exclusive beauty experiences for passengers travelling through Larnaca. The counter leverages Charlotte Tilbury’s triple-axis portfolio of makeup, skincare and fragrance. It offers many of the brand’s most popular products, including the signature Pillow Talk collection, Magic Cream and Airbrush Flawless Foundation.
To celebrate the launch, Cyprus Duty Free hosted an in-store event, offering customers exclusive on-counter beauty treatments, sweet treats and live music from a DJ.
Cyprus Duty Free General Manager Andrew Baker commented: “At Cyprus Duty Free, we’re committed to giving our customers experiences that excite. Working with Charlotte Tilbury, we have been able to bring something entirely new to the island of Cyprus as well as creating a premium beauty experience in store.
“We continue to elevate our brand offering in store and online, creating new reasons to shop and ultimately bringing joy on your way across all touchpoints of the customer journey. It would be remiss of me also not to say a big ‘Ευχαριστώ Πολύ’ or ‘thank you’ to the Charlotte Tilbury team and everyone involved in bringing this project to such a successful conclusion.
“We are looking forward to many happy customers shopping this brilliant brand.”
The collaboration between Charlotte Tilbury and ARI reflects a growing trend in travel retail, with brands increasingly viewing airports as prime locations to connect with consumers.
ARI Global Head of Beauty Deirdre Devaney commented: “We have worked closely with the Charlotte Tilbury team over the years to support their expansion into travel retail. After an incredibly successful launch with ARI at Dublin Airport Duty Free, we were excited to work with the team to grow their footprint across the ARI estate.
“We understand that our customers want to shop their favourite brands, discover the latest products and trends and enjoy great value while doing so, and we expect the brand to continue its exceptional performance at ARI. The team in Cyprus have created yet another special retail experience at Cyprus Duty Free to strengthen an already world-class proposition.”
Brand Founder Charlotte Tilbury MBE added: “I have always been obsessed with decoding on-the-go skincare and creating travel beauty looks that suit every destination and occasion. Everyone’s always missing something when they get to the airport, which is why I’ve designed my new Tilbury Terminals to be your ultimate easy-to-choose, easy-to-use, easy-to-gift and easy-to-pack beauty check-in.
“They’re stocked with all my skincare and makeup icons to take you everywhere – from sun-soaked escapes to chic city breaks. With the launch of my new easy travel Tilbury Terminals, I knew I wanted to bring the euphoric energy of my brand to the entire airport experience.
“It is so important for me to show that Charlotte Tilbury Beauty is more than just award-winning makeup and skincare, it’s a one-of-a-kind, transformative experience that is unmatched in the beauty space. At Charlotte Tilbury Beauty we are always innovating, and our new industry-disrupting travel retail strategy reflects our passion for creating beauty magic.” ✈
