Retail marketing, brand experiences and integrated consumer engagement agency CircleSquare has named Cherifa Ben Slamia as its new Global CEO, effective 1 April.
Ben Slamia’s appointment marks an important milestone in the agency and reflects her notable contributions and achievements as a leader, the company said.
Before this role, she served as Managing Director for the company’s Asia Pacific operations, overseeing its offices in Hong Kong, Singapore, Taiwan and Mainland China.
Ben Slamia succeeds CircleSquare Founder and Chairman Christian Renwick, who will continue to work with the global executive team. Renwick will guide the overall direction of the business, chart the diversification of its offerings and explore new growth opportunities, the company noted.
Ben Slamia said: “I am honoured to take the reins of CircleSquare’s global business, and I’m brimming with excitement to build upon our proven expertise in retail design, integrated customer experiences and innovative digital solutions.
“As the resurgence of travel retail continues, we are proud to offer a truly end-to-end service, seamlessly blending physical and digital touch-points to deliver unparalleled value for our clients. Simultaneously, we will leverage data-driven insights to strategically expand our presence in more diverse channels, ensuring we remain at the forefront of the ever-evolving retail landscape.”
Christian Renwick said: “Cherifa knows our agency inside and out, and she brings an unrivalled energy and passion to our business. Her leadership has been instrumental in the remarkable growth of our Asia Pacific network, and she has been a driving force behind our successful expansion into new markets.
“Under her guidance, our Digital Team in Hong Kong has flourished, achieving over +20% growth in less than 18 months, delivering cutting-edge omni-channel platforms for our prestigious luxury beauty clients in the global travel retail space. Cherifa’s credentials are truly outstanding, and there is no one more deserving or better equipped to lead CircleSquare into its next chapter of triumph.”
CircleSquare, which marked its 20th anniversary last year, is welcoming what it described as a new era of dynamic growth and diversification. With Ben Slamia at the helm, along with its global team and partners, the agency is looking forward to a “new height of success”. ✈
