CAMBODIA. China Duty Free Group (CDFG) and Chinese sports products company ANTA Group have partnered to open a store in downtown Phnom Penh. It is located in AEON Mall 3 – the largest modern shopping complex in Cambodia and marks a debut for the sports brand in the market.
CDFG said the move “opens a new chapter in the global journey of leading China-chic brands”.
CDFG stated, “Our collaboration with ANTA is an important step in our ongoing retail expansion in Cambodia. Leveraging over a decade of operational experience in the country, we aim to further enrich our retail portfolio, drive the dual-engine model of duty-free and duty-paid businesses, and help bring Chinese brands onto the world stage.”
The partnership between CDFG and ANTA strengthens the business presence of both companies in Cambodia and pioneers CDFG’s ‘duty-free + duty-paid’ dual-engine growth model. Building on its experience and resources in Cambodia’s duty-free market, CDFG said it is actively responding to evolving market trends. “The collaboration with ANTA will create diverse retail experiences and expand retail coverage for both local consumers and travellers,” it said.
The ANTA flagship store in Phnom Penh offers ranges across running, basketball, training and style categories, and taps into the growing demand for sports and leisure apparel among local and international consumers, said CDFG.
The retailer said it is “leveraging its channel expansion and localised operational capabilities to help elevate Chinese brands as global benchmarks in the retail landscape”.
AEON Mall 3 is also located close to the newly opened Techo International Airport, which is expected to drive passenger traffic and commercial opportunities for the surrounding area, further expanding the store’s customer base, noted CDFG.
A CDFG statement concluded: “As part of China Tourism Group’s global strategy, CDFG is committed to growing its international presence. Its foray into the duty-paid retail sector represents an extension and upgrade of its long-term business in Cambodia.
“Looking ahead, CDFG will continue to centre its focus on the ‘China-chic’ initiative, optimising its market coverage and fostering synergies between duty-free and duty-paid operations. The company will also explore diversified revenue models to reinforce its competitive advantage in the global market.” ✈
