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CHINA. Following the announcement of its new agreement with Star Cruises via The Moodie Report late last year, China Duty Free Group (CDFG) has just signed a Memorandum of Understanding with Star Cruises parent company Genting Hong Kong to “develop duty free retail business.”
The cruise retail business represents a landmark ninth type of duty free business for CDFG, and a further step in the group’s domestic and international diversification policy.
The MOU was signed on 1 February in Sanya, where Star Cruises’ SuperStar Gemini is currently based.
The SuperStar Gemini Duty Free Store, which has a business area of about 600sq m, is the first comprehensive flagship duty free shopping precinct is the first of the cruise fleet to host CDFG retailing.
Categories represented will be fragrances and cosmetics, tobacco, liquor, jewellery, leathergoods, sunglasses and watches, with brands including Burberry, Gucci, Hugo Boss, Prada, Camus, Hennessy and Rémy Martin.
The new shop features an L-shaped back cabinet to display brands and 3D advertising on LED TV,
According to a CDFG spokesperson, in the first half of this year 12 duty-free shops will open on 5 Star Cruises vessels, representing a total duty free area of 1600sq m.
“In the future, all the duty free stores on luxury cruise ships like Star Pisces, SuperStar Aquarius, SuperStar Virgo, and SuperStar Libra operated by Star Cruise in the Asia-Pacific region will be exclusively supplied with goods and operated by CDFG.”
The deal consolidates CDFG’s burgeoning duty free business in China.
CDFG – under the name Star Cruises Onboard Duty Free Store – launched the agreement by selling duty free products onboard Star Pisces cruise liners berthing at Hong Kong’s Tsim Sha Tsui Ferry Pier. The shop offers goods including cigarettes, liquor, fragrances and cosmetics.
Eventually CDFG will offer duty free commodities and undertake operational management of duty free stores across the entire Star Cruises fleet, under the unified China Duty Free logo.
Genting Hong Kong is an arm of the Genting Group, whose brands include Star Cruises, Norwegian Cruise Line and RWM. Star Cruises, together with Norwegian Cruise Line is the world’s third-largest cruise company, operating 18 cruise routes to over 200 destinations around the world.
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The ribbon-cutting ceremony was officiated by (L-R) Genting Hong Kong Chief Operating Officer Blondel So, China Duty Free Group President Lu Lu, Genting Hong Kong President David Chua, Genting Hong Kong Deputy Chairman Alan Smith, China Duty Free Group Chairman Peng Hui, and China Duty Free Group Vice President Chen Jianshan |
CDFG’s entry into cruise ship shops marks its ninth duty free business channel, following airport, onboard, border, foreign vessel, passenger station, railway station, diplomatic agent and urban duty free stores, giving it the most comprehensive duty free store types and most retail outlets of each type in China.
“In recent years, CDFG has been busy with the layout of the tourism retail and overseas expansion so as to accelerate the close communication with the international duty free industry and tourism retail industry and strive to push forward the diversified international development of China’s duty free industry,” the spokesperson said.
“The Letter of Intent for Strategic Cooperation signed by and between CDFG and Genting, a well-known transnational tourism group, symbolises another solid step by CDFG towards diversified international development.”
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The SuperStar Gemini’s duty free shop deploys an L-shaped back cabinet |
FOOTNOTE. The Moodie Report China will publish its first-ever print supplement in Mandarin and English to coincide with the TFWA/APTRA-organised China conference in Beijing on 5-7 March. The event, titled ‘China’s Century’, has attracted some of China’s leading travel retailers and airport companies, as speakers and delegates.
《穆迪报道•中国》将发行印刷版中英双语副刊，迎接“中国的时代”行业大会召开。此次盛会由世界免税协会携手亚太旅游零售协会共同举办，将于3月5-7日在北京召开。届时将有中国顶级旅游零售商出席并发表报告。
Potential advertisers have the opportunity to partner with The Moodie Report for this forthcoming title – the only travel retail magazine at the event to feature interviews and profiles in both English and Mandarin.
欢迎广告商与《穆迪报道》就该刊联系广告合作事宜。《穆迪报道》是唯一一家汇聚旅游零售业大会报道、特写采访、行业档案的中英双语杂志。
All the key stories on China’s travel retail industry – and on international travel retailers selling to Chinese travellers – are covered in The Moodie Report China, published in bi-lingual, e-Zine format every two months. To receive your free first-year subscription, please e-mail Sinead.Moodie@TheMoodieReport.com
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It will include new features and recent highlights from The Moodie Report China e-Zine, the industry’s only magazine dedicated to the Chinese market and to China’s travelling consumers.
该刊将涵盖《穆迪报道•中国》的重点报道。《穆迪报道•中国》是业内唯一一份聚焦中国市场及中国旅游消费者的中英双语期刊。
Including:
重点报道如下：
*What China’s travellers really think: One-on-one interviews with China’s travelling consumers at Heathrow Airport, with insights into their motivations and spending habits
中国旅客真实想法：亲赴希思罗机场采访中国旅游消费者，深入挖掘其购物动机及消费偏好
*Latest research findings about China’s luxury consumers
对中国奢侈品消费者的最新研究成果
*China Duty Free Group in profile
中免集团简介
*Exclusive interview with the CEO of leading Chinese fashion and luxury goods website 5lux.com
中国最大奢侈品在线购物网站–第五大道CEO独家专访
To advertise in this title, contact Mike.Sawicki@TheMoodieReport.com
