CHINA. China Duty Free Group (CDFG) is celebrating its win at the German Design Award 2024 held in Frankfurt, Germany on 26 January.
The world’s leading travel retailer won the Excellent Communications Design and Integrated Campaigns and Advertising categories for its project, Secret Place.
Founded in 1953 and organised by the German Design Council, the awards recognise top-quality products, projects and designers who are pioneers in German and international design. It is considered the highest award in the global design industry.
CDFG’s brand image campaign and advertising combines Art Nouveau style, mysterious ancient civilisation and natural ecology.
Secret Place has appeared numerous times at the TFWA Asia Pacific Conference & Exhibition in Singapore and China International Consumer Products Expo in Haikou, as well as with The Moodie Davitt Report. It has also featured at other popular local and foreign exhibitions and media, enhancing CDFG’s image and brand value.
CDFG noted that it strives to create a series of brand image campaigns and advertising such as Secret Place to align with the continued growth of its global business.
As the world’s leading travel retailer, CDFG has established long-term relationships with more than 1,400 world-renowned brands, providing duty-free products and services to nearly 200 million domestic and foreign tourists every year. The brand value of CDFG now stands at CNY116.529 billion (US$16.10 billion). ✈
