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SWITZERLAND. Swiss chocolatier Chocolat Frey AG will be adding its Frey name to its international products, which until now have been marketed under the Swiss Delice brand. The move further underlines the company’s ambitions on the international confectionery market.
The consolidation of the two names is timely, said the company, as the Swiss Delice brand has developed a successful product line over the past decade. Its presence in the global travel retail sector includes listings at almost 200 airport shops, airlines, ships and border shops.
To facilitate customer recognition at the point of sale, the Swiss Delice name will continue to appear on products, alongside the new Frey brand.
Chocolat Frey will be unveiling its new-look branding and packaging at the TFWA World Exhibition in Cannes (Stand number: Blue Village H27).
For details, contact Christoph Schmassmann, Chocolat Frey AG Head of Management Services, tel: +41 62 836 2520, or e-mail: christoph.schmassmann@chocolatfrey.ch.
About Chocolat Frey AG
Chocolat Frey AG was established in Switzerland in 1887 by Robert and Max Frey. It was acquired by Migros, Switzerland’s largest conglomerate of food, retail and financial services, in 1950. All Chocolat Frey products are made from the finest ingredients and continue to be 100% made in Switzerland to original Swiss recipes.
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