Chocolat Frey targets lovers of dark chocolate and nuts at Cannes fair

Swiss chocolate maker Chocolat Frey is to present three new skus of praline boxes at the TFWA World Exhibition in Cannes (Stand number: Blue Village H27).

The assorted range with milk and dark chocolate comes in two sizes: 235g and 150g. For lovers of dark chocolate there is an additional 150g box containing only pralines made of plain chocolate.

The square boxes have received a new design which seeks to underline the modern, elegant packaging and is in line with the rest of the Chocolat Frey travel retail range, the company said.

The new 180g Crunchy Bars contain over 30% nuts and come in three flavours: Milk-Hazelnut, Dark-Hazelnut and White with Almonds.

Left: Chocolat Frey’s Finest Assorted Pralines; Right: The new 180g Crunchy Bars

Chocobloc Mini Pouch redesign

In addition, Chocolat Frey has also redesigned one of its best-sellers, the 500g Chocobloc Mini Pouch. Apart from the new, modern and eye-catching appearance, consumers will be able to see the contents of the packs through a transparent window on the front.

One of the pouches will contain the best-selling flavour, the Chocobloc Milk Mini, while the other pouch will contain an assortment of four flavours (Milk, Dark 72%, Orange and White).

The freshly redesigned Chocobloc Assorted Mini in four flavours and Chocobloc Milk Mini

For details, contact Jacques Isler, Export Manager Travel Retail, Chocolat Frey AG, on tel: +41 62 836 21 43 or e-mail jacques.isler@chocolatfrey.ch

Visit www.chocolatfrey.com

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