 | Travel exclusive: The assorted Frey Chocobloc-Minis (13g each) are contained in a 500g bag, exclusively packed and designed for international travel retailers |
SWITZERLAND. Chocolat Frey, formerly Swiss Delice, has launched a new product line in its exclusive Chocobloc range featuring new-look branding.
The Frey Chocobloc range of Swiss premium chocolate already comprises 400g and 100g bars with different flavours. A new product line of assorted Frey Chocobloc Minis in 500g bags is now being released.
The assorted Frey Chocobloc-Minis (13g each) are contained in a 500g bag, exclusively packed and designed for international travel retail. The golden colour is designed to signal the premium quality of Frey’s chocolate.
According to the new-look branding, which focuses now on the Frey brand logo, the name “Swiss Delice” still appears to ease customer recognition.
It contains the two most popular flavours in combination with a classic blend of almonds and honey-nougat: Chocobloc Lait, with creamy milk chocolate, and Chocobloc Noir 72%, with the taste of extra dark chocolate from selected cocoa beans.
To secure their individual chocolate flavour, each Chocobloc-Mini is wrapped separately.
The Frey Chocobloc-Minis are designed to be a tempting snack for long flights and journeys for connoisseurs of chocolate specialities and also make a good present for special events, the company said.
About Chocolat Frey
The story of Chocolat Frey is almost as old as Europe’s chocolate industry itself. What began as a small family business back in 1887 is now the number one chocolate manufacturer on the Swiss market, and has also enjoyed international success for several years. All Chocolat Frey products are made from the finest ingredients in a careful and sophisticated process, and all the company’s products are still 100% made in Switzerland to original Swiss recipes. Visit www.chocolatfrey.ch
MORE STORIES ON CHOCOLAT FREY
Chocolat Frey sweetens Swiss Delice brand – 07/09/07
Ambitious Swiss Delice teams up with Alain Bonardo – 19/02/07
