Mondelez International has teamed up with popular biscuit brand Lotus to unveil Cadbury Biscoff. The chocolate tablet is now available across travel retail locations in the UK, Ireland and Greece ahead of a wider global roll-out from 2026.
The 350g Cadbury Dairy Milk Biscoff bar brings together the familiar creamy profile of Cadbury chocolate with the caramelised taste and crunch of Lotus Biscoff. It is the first product to be released under Mondelez International’s recently announced strategic partnership with Lotus Bakeries.
With taste remaining the primary purchase driver in travel retail confectionery and 95% of shoppers describing Biscoff’s taste and texture profile as “unique” (source: Bain Consumer Survey – October 2022), Mondelez World Travel Retail (WTR) believes the pairing with Cadbury Dairy Milk is well positioned to unlock incremental growth in the channel.
Early consumer testing has generated strong feedback with the product’s texture, flavour and bold packaging cited as key factors driving interest and purchase intent. Mondelez WTR said that the co-created tablet has already demonstrated potential in driving footfall and conversion through elevated visibility and in-store communication.
Mondelez WTR plans to build momentum with a dedicated activation in 2026, with further details to be announced in the coming months.
Mondelez WTR Vice President and Managing Director Joost Rosmuller said, “The bold Cadbury Dairy Milk Biscoff tablet marks an exciting breakthrough innovation for the chocolate category in travel retail.
“In recent years, Lotus Biscoff has garnered a cult following on social media represented largely by Gen Z, so this partnership offers a strong opportunity to recruit younger travel retail shoppers who are digitally savvy.”
He added: “The popularity of chocolate combined with crunchy biscuits among travellers is undeniable, demonstrated by the Cadbury Oreo tablet being one of the most loved flavours by travellers. We are highly confident that the launch of Cadbury Dairy Milk Biscoff will be a resounding success.” ✈
