 |
Parfums Christian Dior will offer a number of box sets featuring a licensed version of the Genie-S system |
Parfums Christian Dior has partnered with Genie-S to create a new refill system for its purse sprays, using the latter’s patented pump-fill device, as featured in Travalo atomisers.
Box sets, comprising a licensed version of the Genie-S system, sold as a package with a full-size fragrance, will be introduced to the travel retail channel and to selected domestic perfumers.
The sets include a 100ml J’adore with 7.5ml refill bottle; a 100ml Miss Dior with a 7.5ml refill; and a variety of Dior’s best-selling male fragrances, including Dior Homme and Fahrenheit.
Genie-S Vice President Ralph Bou Nader commented: “When a company works with Dior, expertise and innovation are two important words to highlight. This collaboration inspires confidence in our Genie-S technology, and it is a validation of the highest order that helps to bring confidence to the entire industry.”
In just five years Genie-S has sold 16 milion Travelo-branded atomoisers globally, with a retail value of over US$250 billion.
