Cincoro Tequila has signed an agreement with Duty Free Global for the distribution of its premium tequila expressions in travel retail across Asia, Europe and the Middle East.
This collaboration expands Cincoro Tequila’s premium portfolio reach, targeting discerning consumers worldwide through strategic distribution channels at major airports and duty-free destinations.
Its debut in the channel coincides with launches across numerous domestic markets in Asia, Europe and the Middle East. The tequila brand’s travel retail offer includes five expressions: Blanco, Reposado, Añejo, Gold and Extra Añejo.
Duty Free Global Founder Barry Geoghegan said: “The entire team at Duty Free Global is delighted to launch our partnership with Cincoro Tequila, a delicious, luxury portfolio of tequilas.
“We have long admired Cincoro Tequila’s dedication to producing exceptionally smooth tequilas, and we look forward to introducing this beloved brand to a wider international audience.”
Moodie Davitt Video View: Our Chairman Martin Moodie caught up with Duty Free Global Founder Barry Geoghegan at the TFWA Asia Pacific Exhibition in Singapore last year
Cincoro Tequila was launched in 2019 by five National Basketball Association owners including Jeanie Buss (Los Angeles Lakers), Wes Edens (Milwaukee Bucks), Emilia Fazzalari and Wyc Grousbeck (Boston Celtics), and Michael Jordan (Charlotte Hornets and retired NBA superstar).
The tequila is crafted using mature 100% Blue Weber agaves, sourced from both the highlands and lowlands of Jalisco, Mexico. All expressions begin as Cincoro Blanco and are then aged in Tennessee whiskey barrels.
Cincoro Tequila Managing Director International Quentin Job remarked: “Duty Free Global are the leading experts on building brands in duty free and travel retail channels and we’re thrilled to partner with them to bring Cincoro’s smooth and delicious tequila to new international markets to build a global consumer base.
“From the agave fields to the bottle design, greatness is woven into every aspect of the Cincoro experience and our collaboration with Duty Free Global ensures that Cincoro will be savoured by discerning travellers worldwide.” ✈
