Brand: Ciroc
Launch: Diageo-owned Ciroc has extended its flavoured vodka offer to include pineapple, priced at €39.90 for 1-litre.
Details: Described as “perfect for creating seasonal cocktails”, Ciroc Pineapple is created from five-time distilled French grapes which are then infused with flavours of freshly crushed pineapple.
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Ciroc Pineapple is said to be a good base for seasonal cocktails |
To support the launch of Ciroc Pineapple, Diageo and World Duty Free Group (WDFG) are running tasting bars with trained brand ambassadors and holiday-themed installations at key airport locations including New York, Miami, Beirut and Ibiza.
Comment: Diageo Global Travel and Middle East (GTME) Global White Spirits Marketing Director Kathelijne Baauw: “We are committed to strengthening our position in the spirits category through a clear focus on premiumisation and differentiation. Ciroc is one of the fastest growing super-deluxe vodkas in the travel retail channel and it has delivered strong double-digit growth over the last few years.
“We are confident that launching Ciroc Pineapple and creating these striking and engaging activations in close partnership with our customers such as World Duty Free Group, will help drive sales and contribute to future success in the category.”
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The colourful installations invite passengers to get into the holiday spirit |
