Luxury retailer Starboard Cruise Services has partnered with Citizen Watch America to unveil a multi-brand retail space onboard Celebrity Summit, part of Celebrity Cruises’ Millennium Series.
The boutique — the first of its kind at sea — draws inspiration from Citizen’s flagship boutique on Fifth Avenue, New York City. It offers luxury timepieces from American watch brand Citizen and jewellery house Bulova.
Spanning 320sq ft, the multi-brand space showcases a variety of luxury timepieces that highlight both brands’ history and heritage in watchmaking. The boutique offers limited and special editions, such as the newly launched Citizen Series 8 collection.
Other product highlights include Citizen’s feminine watches collection and the Bulova’s jewellery collection for men. Guests can also explore special collaborations including the Marc Anthony and Frank Sinatra editions.
Citizen Watch America President Jeffrey A. Cohen commented: “We’re very proud and excited to partner with Celebrity Cruises and Starboard to build our first multi-brand boutique.
“The cruise industry is a key retail channel for Citizen and Bulova and the experience our new boutique will offer is in line with the inclusive worldview of our company to serve citizens from around the world.”
Starboard, Senior Vice President Fine Jewellery & Watches Caryl Capeci added: “Citizen and Bulova have a 20+ year history of brand and business building at sea with Starboard. Our new multi-brand boutique onboard Celebrity Summit takes the partnership to new levels of brand and business success and we are excited about this significant expansion at sea.” ✈
