FRANCE. The Clarins brand is building on its body care offer this semester with the global roll-out of a new slimming product, called High Definition Body Lift.
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Clarins aims to further strengthen its slimming business this year with the launch of High Definition Body Lift |
“This is a major launch for us,” General Manager Travel Retail Worldwide Béatrice Heudier told The Moodie Report. “We are already very strong in the slimming segment, with around 50% market share. This new introduction will allow us to further grow that business.”
Clarins’ fifth-generation Body Lift treatment, High Definition Body Lift is described as an innovative formula, covered by three patents, that helps deliver perfectly smooth skin with visibly reduced signs of cellulite.
The product intensifies the lipolysis process in two new ways, according to the company. It opens up a newly-discovered barrier inside the adipocyte that slows down the release of excess fat; and it optimises caffeine absorption into the skin. Both help to release fat from even the most stubborn places, namely hips and thighs.
Key ingredients include caffeine, phospholipids from sunflowers, Blue Button Flower extract and Pycnogenol extracted from Maritime Pine.
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Clarins’ new bust treatment duo |
But High Definition Body Lift goes even further than optimising excess fat release, Clarins maintains. Using the plant-based ingredients found in its previous body steamlining skincare, it also limits the formation of stored fat; slows down the spread of fatty tissue; and strengthens skin firmness.
For optimum results, the product should be applied using the Clarins Self-Massage Body Contouring Method, which is explained and illustrated in the booklet enclosed with the treatment.
Clarins High Definition Body Lift is presented in a 200ml white bottle complete with valve dispenser system.
Still within body care, Clarins has also unveiled new bust care extensions, namely Bust Beauty Extra-Lift Gel and Bust Beauty Firming Lotion. “This segment performs especially well in Asia,” Heudier noted, “where such products feature in our top 20 best-sellers.”
Clarins claims to have increased its bust care products’ shaping and firming results by including an innovative plant extract within its two latest products, which are said to deliver a “natural bra” effect.
Bust Beauty Extra-Lift Gel – presented in a 50ml frosted pump-dispenser bottle -offers an immediate “lift”, thanks to its dual tightening and shaping effect. On application, the oil-free gel forms an invisible veil on the skin’s surface, which gives the bust line better hold and height, Clarins maintains.
The product ensures this hold lasts by helping to reinforce the collagen structure and ensuring ideal skin hydration and smoothness.
Bust Beauty Firming Lotion, also presented in a 50ml glass pump-dispenser bottle, is described as a creamy, nourishing lotion that helps protect against skin slackening caused by age, pregnancy or changes in weight.
It is said to smooth, comfort and enhance fragile skin on the décolleté area.
The key ingredient in the new line is the Vu Sua fruit, which is used in traditional cuisine throughout South East Asia and the West Indies. It also inhibits glycation, protects against free radical damage and increases cellular energy.
In line with Clarins’ commitment to fair trade and sustainable development initiatives, the company buys up surplus fruit from the orchards around Vinh Him, a small village in the Mekong Delta, 130 km from Ho Chi Minh City.
As a fair trade partner, Clarins has contributed to local development by financing a new nursery school that the village could no longer afford to support.
Other key ingredients include Centella Asiatica, pomegranate, and Katafray.
Lastly, Clarins has introduced a Foot Beauty Treatment Cream, said to soothe and comfort tired feet with dry skin.
It features a rich, non-oily texture that glides over skin to nourish, smooth and repair feet from heel to toe, by relieving rough skin and perfecting toenails, according to Clarins.
The formula contains five plant extracts, namely Cashew Nut Oil, Shea Butter, Arnica, Myrrh and Essential Oil of Thyme.
MORE STORIES ON CLARINS
Clarins Group reveals travel retail innovations – 04/05/09
Clarins offers gentle cleansing and a True Lift – 19/01/09
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