Clarins has partnered with World Duty Free to promote its Mugler fragrance range at London Heathrow Airport Terminals 2 and 5.
The promotion, called ‘On Board with Mugler’, ran from 5 April to 16 May and featured Mugler’s masculine and feminine fragrance lines.
The travel-inspired activation included suitcase displays and brand promoters who wore pilot-style caps. Visitors to the promotion were given a boarding pass to scan at a special machine and received a satin ribbon bracelet fragranced with the perfume of their choice.
