FRANCE. Clarins has unveiled a new skincare line aimed at younger consumers, called Daily Energizer. It will be available in European travel retail from January.
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The new, five-sku Daily Energizer skin care line from Clarins, available from January 2010 |
The products, which were previewed at last month’s TFWA World Exhibition in Cannes, aim to extend the boundaries of the Clarins brand and build loyalty for the future, according to Travel Retail Marketing Manager Sophie Béguet.
“Modernising our offer and capturing the consumer of the future is a big challenge for us,” she told The Moodie Report. “This new collection is ideal for younger women; it addresses exactly the type of skincare issues they experience and will be priced appropriately [for a younger target]. It’s an ideal introduction to the brand.”
The five-sku line comprises Daily Energizer Wake-Up Booster, Daily Energizer Cleansing Gel, Daily Energizer Cream, Daily Energizer Cream Gel and Daily Energizer Lotion.
Collectively, the line aims to address typical young skin “glitches” such as shine, unevenness, small spots and signs of fatigue.
Daily Energizer Wake-Up Booster is a light gel lotion that is said to revive skin tone and complexion radiance first thing in the morning. It is claimed to deliver an instantly effective and refreshing cocktail of redcurrant, green coffee and white tea that rehydrates and revitalises, leaving skin looking bright and fresh.
The product should be applied after cleansing and before using daytime skin care. It is presented in a 125ml bottle.
The Daily Energizer line offers moisturisers (all 30ml) in three different textures to cater for the needs of all skin types. The products are said to help diminish the appearance of imperfections, revive healthy-looking skin and boost complexion radiance. They are all non-comedogenic and allergy tested.
Daily Energizer Lotion SPF 15 delivers lightweight, oil-free protection from UV rays, while Daily Energizer Cream delivers additional comfort to skin that is normal to dry. Daily Energizer Cream-Gel, with its “no shine effect” has been designed for normal to combination skin.
Daily Energizer Cleansing Gel (75ml tube) aims to remove all make-up and eliminate impurities that make complexions look dull and can cause spots and imperfections to appear.
The inclusion of saponaria extract helps to turn this gel into a gentle, lightweight foam that delivers clean, fresh-looking skin, according to the brand. The formula also includes moringa extract, from trees that grow in tropical areas, which helps to neutralise the effects of pollution to help protect skin naturally.
Clarins Daily Energizer line features a refreshing orange, vitamin-inspired colour-scheme. The products are scented with a complementary fruity fragrance.
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