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The Claudia Schiffer by Rodenstock draws inspiration from the 60’s and 70’s |
Rodenstock, Germany’s leading manufacturer of lenses and optical frames, officially launched the ‘Claudia Schiffer by Rodenstock’ collection at the opti 2014 trade fair in Munich last week.
First announced in September last year, the collaboration with the supermodel and fashion icon includes eight sunglasses and nine optical styles each in four varying colourways.
The collection draws inspiration from the 60’s and 70’s, with designs reflecting Schiffer’s “understated and modern yet timeless style, as well as her love of vintage”, the company said.
Vintage shapes are updated with a modern colour accent, ranging from shades of transparent colour such as rose pink to elegant tortoiseshell, classic black, burgundy and dark green.
“I have always loved sunglasses and wear them almost every day. Now I came to the point where I didn’t want to compromise anymore,” said Schiffer, who acts as the line’s Creative Director.
“There are lots of glasses on the market that look great but is actually of poor quality; not only the materials but especially the lenses, which are not good for your eyes. I felt it was important to work with the best lenses, as well as trying to create beautiful frames. As I need to wear glasses when watching movies, it was a natural step for me to create an eyewear collection including opticals,” she added.
Rodenstock Group CEO Oliver Kastalio said: “It is a great honour for us to work with Claudia Schiffer, and an even greater honour to see how much respect she has for the designs of our eyewear, the quality of our lenses, the durability of our products and the tradition of Rodenstock.
“Our joint collection ‘Claudia Schiffer by Rodenstock’ is simply a super symbiosis of expertise, quality and design. The collection is available now worldwide from opticians and retail outlets, and the first feedback of our customers was overwhelming.”
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The Rodenstock advertising campaign featuring the eponymous supermodel |
About Rodenstock
Rodenstock is Germany’s leading manufacturer of ophthalmic lenses and spectacles frames. Founded in 1877, the company is based in Munich and has a worldwide workforce of about 4,200. It is represented in more than 80 countries with sales subsidiaries and distribution partners. Rodenstock maintains production sites at 14 locations in 12 countries.
For details, e-mail the Travel Retail contact at travelretail@rodenstock.com. Visit www.rodenstock.com.
