Wellbeing house Rituals Cosmetics has achieved B Corp Certification, marking a new chapter in its purpose-driven business model.
As a B Corp-certified brand, Rituals joins over 4,000 established companies in 153 industries across 77 countries in working towards a more sustainable, inclusive and regenerative future.
Commenting on the sustainable milestone, Rituals Cosmetics Owner & Founder Raymond Cloosterman said: “I’m beyond proud to have earned the B Corp Certification as a brand that truly fosters a sustainable future. At Rituals we strive to keep doing more and going further for people and planet, so we are truly honoured to join a global movement of responsible organisations that want to accelerate progress on the shared challenges we face.”
Rituals Cosmetics Global Travel Retail Director Melvin Broekaart added, “Achieving B Corp status, the gold standard of environmental and social certification, proves that we at Rituals are serious about our responsibilities as a global wellbeing brand.
“Travelling consumers are actively seeking brands with proven sustainability credentials and we are hugely proud to join a select few B Corp certified brands in travel retail that are committed to driving a sustainable future for our industry.”
By achieving B Corp Certification, Rituals said it is reinforcing its position as a force for good in the beauty industry. Its renewed sustainable mission is focused on three key pillars: ‘Clean, Conscious & Caring’.
Clean represents Rituals’ focus on producing natural-origin ingredients with a minimal carbon footprint. Conscious is about making conscious, sustainable packaging and logistical decisions, while caring supports development programmes for communities in need.
Rituals Cosmetics Director of Innovation & Sustainability Niki Schilling added, “Being certified as a B Corp officially recognises our commitment and efforts towards sustainable wellbeing. This mission is foremost on our minds, it’s a continuous journey that never ends, the clean, conscious & caring pillars form a robust foundation for that.”
To achieve B Corp Certification, Rituals has achieved the following actions under each pillar
CLEAN
- 70% of all Rituals products contain more than 90% natural-origin ingredients
- All products are assessed on circularity, biodegradability, CO2 footprint and naturalness through Rituals’ ‘Clean & Conscious’ tool
- All products are cleanly formulated and dermatologically tested
CONSCIOUS
- Rituals is offering refill options for body creams, hand wash, fragrance sticks car perfumes and skincare products. Refills save 70% carbon emissions, 65% energy and 45% water versus traditional formats.
- Rituals has shifted most of its PET packaging to recycled plastics
- 95% of all Rituals products are produced in Europe with responsible suppliers
- All of Rituals’ owned stores run on green electricity, energy-saving LED lights and water-saving appliances
CARING
- Since 2011, Rituals has been supporting ‘Tiny Miracles’ a non-profit organisation that supports impoverished women in Mumbai
- Rituals founded SuperChill, a foundation which brings mindfulness lessons to children at school
- Rituals’ Diversity & Inclusion board has organised a programme to address gender imbalance in the company by 2023
- All of Rituals’ head office employees contribute one volunteer Karma Day annually, which is the equivalent of 7,500 hours of volunteering time
Footnote (1): The Moodie Davitt Report has launched an e-newsletter, Wellbeing Curated, in association with Rituals. It offers a curated selection of stories focused on the key wellbeing category in travel retail and beyond.
To subscribe free of charge please email Sinead@MoodieDavittReport.com headed ‘Curated Wellbeing’. All stories are permanently archived on this website. If you would like to be added to its mailing list (or to those for any other Moodie Davitt titles), please click here.
Footnote (2): The Moodie Davitt Report last year launched an e-newsletter, Sustainability Curated, in association with L’Occitane. It offers a curated selection of key sustainability stories in travel retail and beyond.
To subscribe free of charge please email Sinead@MoodieDavittReport.com headed ‘Curated Sustainability’. All stories are permanently archived on this website. If you would like to be added to its mailing list (or to those for any other Moodie Davitt titles), please click here.
