INTERNATIONAL. Clear Channel Airports and Adlux have struck a deal that will offer brands a single contact for advertising to high-value audiences across a multinational network of private jet airport lounges.
Adlux works with 86 private aviation terminals in Europe, the Middle East, Russia, Asia Pacific and Central America. Meanwhile, Clear Channel operates at 60 private aviation terminals in the USA.
Among the airports in the combined network are New Jersey Teterboro, New York Westchester County, Dallas Love Field, Paris Le Bourget, Geneva Cointrin, Moscow Vnukovo and London Luton airports.
The agreement extends each company’s media network into private airport terminals covered by the other, along with their audiences of high-net worth consumers and senior executive business travellers.
Clear Channel Airports President Jon Sayer said: “The additional international scale lent to our portfolio through this agreement will enhance the opportunities for our advertising clients to execute global and targeted campaigns at venues in some of the world’s most exciting international destinations.”
Under the agreement, Adlux will also install full-motion digital screens in the top 16 Signature terminal lounges in the US. The screens will show a US version of ADLUXTV, Adlux’s exclusive TV channel, featuring business and leisure-related content aimed at private aviation flyers.
“Adlux’s private aviation media footprint is second to none in the regions where we currently operate; this is also the case with Clear Channel Airports’ US private aviation media footprint,” said Adlux Executive Chairman Tom Goddard. “It made complete sense for us to join forces.
“Private aviation flying plays a major role for business and pleasure in the lives of these global commuters, and for the first time advertisers can reach them wherever they are via a single planning contact point.”