The Estée Lauder Companies-owned skincare brand Clinique has named Mexican Actress and Singer Melissa Barrera as Global Brand Ambassador. She will feature in a new creative brand campaign this fall.
A proud Latina woman, Barrera is the first Clinique Global Brand Ambassador from the Americas. She will star in the highly-anticipated musical film ‘In the Heights,’ directed by critically-acclaimed actor/director Lin-Manuel Miranda.
Barrera also appeared in the Mexican soap opera ‘Siempre tuya Acapulco’ and American television drama ‘Vida’.
Commenting on Barrera’s appointment, Clinique Global General Manager Michelle Freyre said: “As we look to the future and the world begins to reopen, we are filled with a renewed feeling of positivity.
“Melissa is a talented, beautiful Latina that embodies this spirit of optimism. We are thrilled to bring her passion, energy, and point of view to life and celebrate her heritage that is such an important part of her identity.”
“We want people of substance to represent Clinique, more than just pretty faces and talking heads,” added Global Creative Director Elizabeth Nolan. “We knew immediately that Melissa’s intelligence and passion are inextricable from what make her so beautiful.”
