Cloetta Global Travel Retail (GTR) has appointed Veerle Lemstra as Global Travel Retail Manager.
Lemstra’s experience in the FMCG industry includes work with Henkel and expertise in digital marketing. Her appointment comes as Cloetta continues to focus on “seizing opportunities for expansion” in global travel retail.
Head of Cloetta Global Travel Retail Berend-Jan van Egmond commented: “We are very excited to have Veerle joining the travel retail team.
“Her enthusiasm and international experience will definitely be valuable for a successful further development of our business in this industry”.
In related news, Cloetta has updated its sustainability strategy with ‘A Sweeter Future’ approach. The agenda focuses on improvements across Cloetta’s value chain and includes providing safe and sustainable ingredients and more options for customers.
As reported, Cloetta GTR launched the vegan Red Band Real Fruit line earlier this year. Cloetta has now committed to developing further vegan products and to having all its candy and pastilles 100% non-artificially coloured and flavoured this year. The company also aims to be a leader in Xylitol products to promote healthier teeth.
Sustainable sourcing and less and better packaging are also key to Cloetta’s plans. It aims for marked decreases in greenhouse gas emissions by 2030, 100% recyclable packaging by 2025 and 100% packaging from renewable sources or recycled materials by 2030.
According to Cloetta, its PlantPack packaging, which is partly made from sustainably produced sugarcane to offer “future-proof packaging solutions”, will be transitioned across its portfolio.
Cloetta GTR revealed refreshed paper-based packs for travel retail-exclusive Red Band Swedish Fish and Sour Suckers lines at the recent TFWA Asia Pacific Exhibition in Singapore. The updated packaging will roll out into travel retail next month. And the company’s Jelly Bean Factory was rebranded last year, with many products moving from plastic to paper-based packaging.
Cloetta is encouraging its key suppliers to set their own emission reduction targets by 2025. The company said it will continue to source 100% RSPO segregated certified palm oil and maintain its use of Rainforest Alliance-certified cocoa.
Cloetta International Markets Global Travel Retail Manager Jana Stroop told The Moodie Davitt Report: “Our overall goal for sustainability is to create long-term value and impact. We want to grow as a company while at the same time ensuring that the people and environments that are affected by Cloetta’s operations or products are positively impacted.
“We believe that our efforts such as PlantPack and cleaner recipes should be easily accessible for consumers, so we will communicate these where applicable on our travel retail products’ packaging. That way, consumers can make an informed purchase decision.”