Co-operation key as Maxxium claims gold standard – 08/02/08

Absolut Pears claimed the Best New Spirits title at the recent Frontier Duty Free Association awards for its distributor Maxxium

INTERNATIONAL. Maxxium Travel Retail Americas scooped the 2007 Gold Standard Award for Best New Spirits/Tobacco/Beer Product at the recent 23rd annual Frontier Duty Free Association (FDFA) convention for its new Absolut Pears vodka.

FDFA represents Canadian land border duty free stores and their suppliers, a market which Maxxium feels presents both challenges and opportunities for itself as a distributor and its supplier partners.

Maxxium Global Travel Retail President Erik Juul-Mortensen said: ” At the moment the Canadian duty free and travel retail market presents us with challenges in terms of number of travellers amongst others as a result of the security issues following the terrorist threats and the development of the exchange rate between the US and the Canadian dollar, but we are committed as ever to grow our business in close co-operation with the Canadian operators and our brand-owning partners.”

Close co-operation with its retailers was also key to another recent success in Germany which earned Maxxium Global Travel Retail their second award at a separate industry ceremony last year.

Gebr Heineman and Maxxium Global Travel Retail staged an innovative promotional campaign in the Luxury Lounge at Frankfurt Airport.

Maxxium Global Travel Retail Germany worked closely with the retailer to offer customers sampling opportunities in the Luxury Lounge, located in the Travel Value & Duty Free Shop in the Schengen 1 area, during April and May 2007.

Customers sampled Champagnes, Cognacs, whiskies, vodkas, gins, aquavits and brandies and received advice from trained promoters. Among the brands on display were Highland Park 16yo single malt, Rémy Martin Louis XIII Black Pearl Cognac and Absolut Pears.

Maxxium GTR Regional Director North and Eastern Europe Erik Thomsen noted: “The Luxury Lounge promotion fits perfectly into our marketing objectives where we seek to introduce customers to our wide portfolio of premium spirits and wines. Besides generating terrific consumer interest which will have knock-on effects in both domestic and duty free markets, the best news was that Heinemann and Maxxium’s expectations of additional sales from the promotion were not only met but exceeded.”

Your post will appear – once approved – in
The Moodie Forum
on our home page


Maxxium Global Travel Retail appoints new Commercial and Finance Directors – 14/11/07

Maxxium buoyed by solid duty free performance – 05/11/07

Absolut makes double announcement following travel retail success – 05/11/07

Absolut Disco orders hit two million packs – 03/10/07

Food & Beverage The Magazine eZine