Luxury fashion and accessories brand Coach has announced a new partnership with actress and singer Selena Gomez.
The collaboration will begin with Gomez appearing in Coach’s fall 2017 campaign and will include a special design project with Coach Executive Creative Director Stuart Vevers. Gomez will also partner with the Coach Foundation in its support of Step Up, a national organisation dedicated to the empowerment of teen girls from under-resourced communities.
Selena Gomez said: “I am so excited to work with Coach and love the clothes and accessories designed by Stuart Vevers. I am especially looking forward to getting to know the Coach team as well as becoming involved in the Foundation’s support of Step Up. On top of all that, collaborating on a piece with Stuart for next fall makes this beyond special to me.”
Executive Creative Director Stuart Vevers added: “The woman I design for is authentic, honest and possesses a romantic charm mixed with a cool, confident attitude. Selena embodies all of these qualities perfectly but the fact that she has always loved Coach, and believed so strongly in our philanthropic mission, made her a true Coach Girl.”
Coach celebrated its 75th anniversary last year and has recently been undergoing a bold transformation returning to its heritage in leather. Click here to read an exclusive interview with Coach President International Group Ian Bickley which was published at the end of last year.
