Aldeasa-Alpha Kreol India is rolling out a three-month promotion at Cochin Airport Dutyfree in association with Pernod Ricard.
The Mega Promotion will run from November 2011 to January 2012, covering the Christmas and New Year season. Products offered under the promotion are Chivas Regal 12yo, 18yo and 25yo Scotch whiskies.
There will be value offers on purchases and a raffle for a Nissan Sunny car, which was launched recently in India. In addition, there will be weekly draws for 32in Sony LED televisions.
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This Nissan Sunny will be raffled as part of a Mega Promotion on Chivas Regal whisky at Cochin Airport Dutyfree |
Great enthusiasm in Kerala
“Our team has put in a lot of effort to design this promotion and we are upbeat about the expected festival sales,” said Alpha-Kreol Managing Partner Mr A S Lal.
“There is great enthusiasm in Kerala, during this festive season, to celebrate the Christmas message of brotherhood and compassion and to look forward to happiness in the New Year.”
Cochin, officially known as Kochi, is located on the southwest coast of India in the state of Kerala. Its strategic importance is underlined by the indelible marks left on its history by the Arabs, Chinese, Dutch, Portuguese, French and British.
Major projects such as the IT-related Smart City and India’s largest retail mall, Lulu, are under way in the commercial capital of Kerala. Cochin has a world-class shipping port and an international airport, which link it to major cities worldwide.
