Collistar adds a touch of magic to its body care portfolio

Italian house Collistar is updating its body care portfolio this month with a Biorevitalizing Anticellulite Concentrate (200ml) and Magica BB Body cream (150ml).

The former aims to further bolster Collistar’s significant market share within the anticellulite segment. It features an integral roll-on applicator which performs a micro massage, said to boost the product’s efficacy.

The formula features phosphatidylcholine, which works on improving imperfections and facilitates penetration of other active ingredients. A MesoDren Complex combines caffeine, edemine and elderberry to aid micro-circulation and drainage, while the Bio-Shape Complex is said to improve tone and firming. The result is a diminution of unsightly “orange peel” skin, the brand maintains.

In other news, Collistar has created what it claims to be the first BB cream for the body (the brand has already tapped into the BB trend with its Magica BB for the face). The product is said to deliver a subtle tint to skin, minimising imperfections while moisturising. It is available in one shade and is suitable for all skin types.

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