La Martiniquaise-owned brand Cruz has launched a 2011 Vintage Port and new ad campaign for 2016.
The 2011 Vintage was produced exclusively from one single harvest; grapes were carefully selected before vinification to ensure the greatest potential to age in bottle. After ageing for two years in oak vats, the wine was placed in a dark bottle with a cork.
Featuring mentholated notes and floral aromas, the 2011 Vintage has a thin body and full, voluminous tannins end.
According to the brand, Cruz 2011 Vintage should be decanted two hours before serving.
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The woman in black, Cruz’s icon for more than thirty years, has received a colourful makeover | |
The 2016 ad campaign for Cruz features two colourful designs that are said to express the identity of the brand. Staying true to the brand’s heritage, the visuals represent Cruz’s woman in black icon in a more contemporary way.
In other news, Scotch whisky brand Label 5 has unveiled a new website and refreshed marketing visuals for 2016.
The marketing campaign, which traditionally depicted the cityscape of Brooklyn, has been updated to include a second visual featuring London.
The ad campaign will be rolled out across several countries to develop brand visibility.
Label 5’s recognisable Brooklyn visual now has a London counterpart |
Launched in March, Label 5’s new website (www.label-5.com) provides content about products, quality, distilleries and history in a user-friendly way.
Described as “resolutely modern, sophisticated and easy-to-navigate”, the website features recipes and videos of innovative Label 5 Classic Black cocktails, created by bartenders for the “Whisky Confidential” campaign.
Visitors can meet Label 5 Master Blender Graham Coull to discover more about products, elaboration processes and tasting. The website also offers direct access to digital marketing campaigns and social networks.
