Colours & Fragrances has teamed up with L’Oreal Luxe Travel Retail Asia Pacific to open a new Yves Saint Laurent (YSL) beauty boutique and launch a promotion for Ralph Lauren Polo Red at Kuala Lumpur International Airport (KLIA).
Located in KLIA’s Satellite Building, the new YSL store opened in August and is said to be the first beauty boutique for the brand in Malaysia. It offers the complete range of YSL beauty products, including the latest fragrances, makeup colours and skin care products.
A highlight of the boutique is the makeup service bar, equipped with stools providing customers with a comfortable setting for a personal session with YSL beauty advisors.
“We believe that the newly opened YSL boutique will be a great success at KLIA. With the strong and continuous support from Malaysia Airports Holdings Berhad and our brand principals, we look forward to achieving great results,” the retailer said.
The YSL Beauty Boutique offers the complete range of YSL beauty products and features a makeup service bar where customers can get a makeover from YSL beauty advisors The perfumes and cosmetics travel retailer has also launched a promotion for Ralph Lauren Polo Red, the new fragrance inspired by the designer’s car collection.
Composed by perfumer Olivier Gillotin, Polo Red is a woody-spicy blend of red saffron, fresh red grapefruit and deep redwood. The edt is bottled in a red flacon in 45ml, 75ml and 125ml sizes, alongside a 150ml aftershave gel, 75g deodorant stick and 170g body spray.
Taking cues from the fragrance theme, the promotional campaign at KLIA features red-themed displays and gives customers the chance to try on a leather racing jacket and helmet and have their photo taken as a souvenir.
A short film produced for the fragrance launch, directed by American fashion photographer Bruce Weber and starring Argentinean polo player Nacho Figueras, is being aired throughout the promotion.
The activation is said to have brought “an exciting edge” to KLIA and created a buzz among travellers. The retailer added: “All-in-all, it was a win-win situation: customer footfall and penetration at Colours & Fragrances was improved, bolstering Ralph Lauren sales and further enhancing KLIA’s image as the region’s shopping haven. We will continue to organise such exciting events and promotions to finish the year with strong sales growth.”
With over 20 years of experience in the travel retail beauty market, Colours & Fragrances operates perfume and cosmetics stores in KLIA, Langkawi International Airport, Kuching International Airport, Penang International Airport, Langkawi’s Jetty Point Duty Free Complex and Labuan International Ferry Terminal. It also manages L’Occitane’s stand-alone boutiques at KLIA and KLIA’s Low-Cost Carrier Terminal.
The Ralph Lauren Polo Red promotional campaign gives customers the chance to try on a leather racing jacket and helmet and have their photo taken as a souvenirClick to view the Polo Red short film starring Nacho Figueras on YouTube
