Coming soon: The Moodie Report ‘Dreamstore’ revealed

INTERNATIONAL. Which retailers at which airports embody best practice in their respective categories? How would the commercial offer at a hypothetical airport take shape if it was populated by those retailers that most stood for innovation, partnership and their understanding of the consumer?

In a survey conducted over the last three months, The Moodie Report has attempted to answer these questions, and on the basis of the replies – from leading brand owners around the travel retail world – created what we call our “˜Dreamstore’. We believe it provides a real reflection of excellence among the world’s leading airport retailers today, across the core categories of fragrances & cosmetics, liquor, tobacco, confectionery and fashion & accessories (including sunglasses, jewellery and watches).

We’ll be releasing the results in a special edition of The Moodie Report e-Zine very soon (complete with images and video of the top-ranked locations), and we can promise those results make fascinating reading. The project itself has generated huge interest – and many, many responses – among brand owners. We’re also delighted to welcome the support of a number of category sponsors to date: Bacardi Global Travel Retail (liquor), JTI (tobacco), Kraft Foods World Travel Retail (confectionery) and Lacoste (fashion & accessories).

In the survey we asked brands to nominate their choice of the best single airport retailer for a specific category at a specific airport location, judged by a specific set of criteria that focused on advancing the industry as a whole.

We asked suppliers which retailers in their category (over the past year):
• Did most to understand and reach out to their consumer
• Did most to grow the business
• Did most to add value to the duty free and travel retail proposition
• Most stood for innovation
• Most stood for partnership
• Did most to grow the business
• Were most open to new ideas and creative thinking about their category
• And any other criteria they deemed key to best practice

This is the third edition of Dreamstore after previous editions in 2008 and last year. In the 2010/11 edition, the winners (click here for full results and brand owners’ comments) were as follows:

*Cigars: Dimensi Eksklusif, Kuala Lumpur International Airport, Malaysia
*Cigarettes/Tobacco: ATÜ Duty Free, Istanbul Atatürk Airport, Turkey
*Confectionery: Duty Free Uruguay, Montevideo Carrasco Airport, Uruguay
*Liquor: DFS Venture Singapore, Singapore Changi Airport
*Fragrances & Cosmetics: Dubai Duty Free, Dubai International Airport
*Fashion & accessories: King Power, Bangkok Suvarnabhumi Airport, Thailand
*Sunglasses: Kappé Schiphol, Amsterdam Airport Schiphol, Netherlands

Watch out for this year’s results, coming soon via The Moodie Report.

In our previous survey, ATÜ Duty Free (top) and Dimensi Eksklusif (above) stood out for their performances in Cigarettes and Cigars; Kappé Schiphol (below left) and Duty Free Uruguay (below right) were the top-voted retailers in sunglasses and confectionery respectively, and Dubai Duty Free (bottom) was praised for its beauty offer

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