London-based blended Scotch whisky maker Compass Box and its travel retail partner Duty Free Global have saluted recent industry recognition by spirits title Drinks International, in which the brand was named the world’s fifth most admired whisky. Compass Box was a new entry on The List compiled by the publication.
In May, Compass Box appointed specialist wines & spirits brand-building partner Duty Free Global as its representative in travel retail, effective from 1 May, as reported.
Compass Box CEO Maurice Doyle said: “It’s lovely when you receive feedback from people you respect in the industry. It is especially nice when as a brand you are described as an anomaly.
“The dictionary definition of anomaly is ‘something that deviates from what is standard, normal or expected’. Thank you to Drinks International for Compass Box’s entry as no. five World’s Most Admired Whisky in their just published List for 2023. Congratulations to all the other wonderful brands on The List, brands that we admire and respect.
“We are whisky makers through choice because we love the category. We care passionately about we do. And we have so many exciting plans ahead.”
He added: “We are thrilled to be working with Duty Free Global to extend our reach in travel retail.”
Duty Free Global Founder Barry Geoghegan said: “We are so lucky to work with the great team at Compass Box led by Maurice and International Commercial Director Kerrin Egalka. The Compass Box approach to making great Scotch whisky is so highly respected for their fully transparent honesty on the component parts of their amazing blends.
“We are so grateful that they value how important the duty free channel is in building world respected brands. For this we thank Maurice and appreciate his huge experience in the channel. We will be launching a very special travel retail-exclusive whisky in the new year and can’t wait until our retail partners taste this amazing liquid and introduce it to the whisky lovers of the world. To be recognised as the fifth most admired whisky brand in the world speaks volumes for the quality orientation of Compass Box as a brand.” ✈
