GERMANY. Kid’s favourite Haribo is helping retailers boost their bagged confectionery sales with the launch of four new lines which will help retailers refresh their range at the start of the new year.
The new additions include two new drum countlines, an attractive countertop display box containing individually-wrapped jelly and foam sweets, and a new family size bag line.
Spearheading the new line-up is Jolly Jellies – a range of colourful and individually packed jelly and foam sweets featuring a variety of five different animal-themed shapes including a crocodile, mouse, fish worm and a dog’s bone. They are supplied in an appealing cube-shaped display box containing 50 sweets.
Snakes are the order of the day for the first of Haribo’s new bag launches this year and the other new countline – Black Adders – which is being added in February.
Black Adders – striking 15cm long, black and yellow, snake-shaped fruit flavour gum and foam sweets – are supplied in drums containing 60 pieces. Snakesss is the name of the new family-size 175g bag line, which contains a variety of brightly coloured jelly snakes.
Haribo managing director Helmut Mager commented: “It is important to refresh the appeal of countlines and bagged lines on a regular basis because young consumers are always on the lookout for something different and love to try out new sweets. The start of the year is always a good time for retailers to review their confectionery range as the fixture will need re-merchandising after Christmas seasonal lines have sold through.
“This provides an ideal opportunity to take a good look at what’s happening in the market, cut out the clutter, focus on brands and sectors that performed well last year, and bring in some new lines to keep the range fresh and exciting.”
