COSMETICS: ARTDECO unveils foundation highlights and the secret of caviar

GERMANY. ARTDECO has introduced a new range of caviar-enhanced skincare into the travel retail market this month, as well as extending its make up lines with a new collection of natural finish foundations.

According to ARTDECO, caviar is not only a culinary delicacy, but also offers a high concentration of minerals and trace elements that bring energy and vitality to the skin. The caviar extract featured in its new Caviar Essential range promotes the communication between cells and skin, strengthens and repairs barrier functions while also stimulating cellular metabolism.

ARTDECO’s Caviar Essential Concentrate product contains 97% caviar extract and is ideal for demanding skin. The concentrate regulates moisture levels and balances out moisture loss, normalising the skin’s water-soluble vitamins and regulates minerals.

Caviar Base contains micro-pearls of caviar extract which release the extract directly where its needed, enabling the skin to absorb the active ingredients of the Caviar Essential Treatment cream even better.

Caviar Essential Treatment is an intensive skincare cream with caviar extract. Vitamins, minerals and trace elements combine in this luxurious cream providing lasting stimulation to the skin metabolism.

Caviar Essential Eye Lift is an exclusive anti-wrinkle care developed for the delicate eye area. Hyaluronic acid and urea balance out moisture loss and minimise the appearance of fine lines. Feedback protein stimulates tissue renewal, the elasticity of the eye area is increases and the skin looks smoother and revitalised.

ARTDECO’s new line of natural finish foundation products comprises of firstly a fluid Make up Base, which evens out the skins irregularities and smoothes the appearance of lines and wrinkles.

The Perfect Teint Concealer (pictured, left) is also applied before foundation to reduce lines, wrinkles and shadows under the eyes for a luminous complexion. The concealer comes with a practical brush applicator, UV filter and is available in three shades.

The Rich Treatment Foundation (pictured, right) minimises the appearance of imperfections for a flawless finish. It is a luxurious cream that is available in four shades and is water resistant.

Finally the Velvet Finish Foundation (pictured, left) is a silky matte powder with adjustable coverage. The innovative high tech formula with micronized powder particles produces a velvety soft finish. The foundation can be applied for either medium or full coverage with the two sided sponge, and is available in four different shades.

The products will be available in markets from September.

ARTDECO will be exhibiting at Cannes this year at Stand RH 2, Riviera Village.

For travel retail enquiries, contact international sales marketing manager Sandrine Maier, at sandrine.maier@artdeco.de

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