UK. Estée Lauder unmasks the myths of foundation with its latest launch of Ideal Matte Refinishing Makeup – set to challenge the belief that foundation is difficult to apply, uncomfortable to wear and never comes in the right shades.
Ideal Matte Refinishing Makeup SPF8 is a light, soufflé makeup that smoothes to a velvety, flawless matte finish. The product is oil-free, oil-absorbing, natural looking, easy to blend and pleasurable to wear.
The new formula features AeroPowder, an exclusive technology that creates the soufflé texture. The addition of an exclusive blend of silicone elastomers maximises blendability and glide.
A lightweight emollient helps to develop pigments to their true colour and maintain that colour throughout the day. Spherical, ultra-fine powders soften and diffuse the reflection of light, ensuring the skin looks polished, with a velvety matte finish. Finally, treated pigments provide long lasting coverage.
The makeup is available in twelve shades for all skin tones. The palette is warm and contemporary, with more golden tones and deeper hues.
Ideal Matte Refinishing Makeup SPF8 will be available at all Estée Lauder counters from November 2003.
For travel retail enquiries contact Annette Johnson at Estée Lauder Travel Retailing by email: ajohnson@estee-lauder.co.uk
