ITALY. The 29th Cosmoprof event, to be held in April 2006, promises continued innovation, according to organiser SoGeCos.
As part of the Next Generation Concept, an entire day will be exclusively devoted to the packaging industry. Other new sectors are also being expanded, and research links strengthened.
In response to requests from exhibitors, Cosmopack 2006 (6-9 April) will open and close one day earlier than Cosmoprof (7-10 April), giving packaging professionals more time to focus on this aspect of the business.
Thursday 6 April, the first day of Cosmopack, will be devoted solely to the world of packaging and its players: decision makers in research & development, marketing managers and brand managers. It will be an interactive day, with emphasis on information, training and networking with the international cosmetics industry’s main suppliers.
In line with the beauty business’ constant evolution, Cosmoprof 2006 will take further steps towards consolidating the changes it began this year.
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Having actively promoted the nailcare market by launching Nail World in 2005 – a 1,600sq m fair-within-a-fair devoted entirely to the nailcare sector with more than 30 exhibitors – in 2006 the space allocated to this sector is being increased by +15% (240sq m).
Cosmoprof believes Nail World offers the European market a meeting place for development, based on its maturation in the US, and also on data from Italy where the number of firms working in the field has increased by +20% in the past year.
Another trend that has come to the fore is “˜Artistic Perfumery’, a sector that made its debut at Cosmoprof in 2005 in a dedicated area called Masterpieces. Attracting the active participation of the leading artistic perfumery brands, Masterpieces was a hit with operators and press alike: a hit that is already translating into a series of exhibitor confirmations for the 2006 edition.
Also expected to generate interest are the fruits of a new partnership being developed with POPAI – Point of Purchase Advertising International – the association that promotes the importance of the point of sale within the overall marketing mix.
POPAI is preparing an international research project about the main trends in communications in perfumery points of sale, the results of which will be presented at Cosmoprof 2006.
With 84,000sq m of net display space, Cosmoprof 2005 attracted 2,111 exhibitors – more than half of them (1,143) from abroad – and 137,247 visitors from 130 countries. All indications are that attendance in 2006 will be even more diverse.
In 2005, the International Buyer Program brought buyers from India, Poland, the US, Iran and Turkey to the fair. The aim of this programme is to organise targeted meetings between buyers from the world’s leading markets and Cosmoprof exhibitors, in order to enhance business opportunities at the fair.
The programme is set to be further developed in 2006, guaranteeing an even greater variety of international buyers from the most relevant markets to the beauty industry.
Interest in Cosmoprof is growing globally. The 2005 edition attracted new country pavilions from Argentina, Australia, Thailand and Poland, which joined France, Germany, the UK, Israel, Spain, China, Brazil, Belgium, Bulgaria, Korea, Jordan, the US, South Africa, Switzerland and Taiwan.
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