English spirits company Cotswolds Distillery is set to reveal its travel retail-exclusive Signature Single Malt and Cotswolds Dry Gin in 1-litre format at the upcoming TFWA World Exhibition in Cannes (Red Village J17).
The Signature Single Malt now comes in a tube and features a striking black and gold design.
Cotswolds Distillery International Sales & Global Travel Retail Director Lynsey Eades said: “It’s great to be able to offer all global travel retailers a tailored proposition that leverages the excellent brand building from the domestic on and off trade channels.
“We invite all Cannes TFWA visitors to our booth, to see our innovations and sample our delicious selections of English Single Malts and Gins.”
Cotswolds Distillery has also released these expressions at Aelia Duty Free stores at London Luton and London City airports in partnership with Lagardère UK. The launch is part of the travel retailer’s Sense of Place strategy, which aims to champion local brands.
Lagardère Travel Retail UK Commercial Business Director Liam Grundy said: “Lagardère Travel Retail is proud of our new partnership with The Cotswolds Distillery. A key part of our strategy is bringing excellent local producers to our guests for a true Sense of Place, and the fine Gins and Whiskies from The Cotswolds Distillery is no exception.”
The brand owner noted this partnership with Lagardère helped boost its in-store sales and new category sales across English Whisky.
Eades added: “This demonstrates the success of listing the leading supplier of English Single Malts, that are bold in flavour and strong in support. We invite more global retailers to follow the approach of Lagardère UK and seize the opportunity to partner with the incredible Cotswolds Distillery brand and team.” ✈
