INTERNATIONAL. Coty is boosting Chloé Ateliers des Fleurs’ presence in travel retail with a series of openings, including ultra-luxury flagship stores, in select locations across Europe, the Americas and Asia Pacific.
The US beauty powerhouse plans to double its number of doors to 100 in the coming years, strengthening the footprint of Chloé’s ultra-premium fragrance collections in travel retail.
In Europe travel retail, flagship launches are planned for London Heathrow and Paris Charles de Gaulle airports this year.
In the Americas, Chloé Atelier des Fleurs has forged a strategic partnership with Avolta and DFS Group, resulting in several flagship launches and recent openings in Brazil, Hawaii, New York, Toronto and Dallas.
Chloé Atelier des Fleurs has also seen success in Asia Pacific travel retail, reflecting the growing demand for exclusive scents in the region. In the coming years, the collection will continue expansion across key duty-free markets, including India, Thailand, China and South Korea.
Coty Senior Vice President Global Travel Retail Guilhem Souche commented: “Strengthening the footprint of Chloé Atelier des Fleurs is integral to our strategy of expanding Coty’s ultra-premium portfolio, continuing to elevate the luxury fragrance experience and driving market share growth in travel retail.
“We will continue to accelerate Chloé Atelier des Fleurs’ already significant presence in global travel retail by doubling the number of doors. Additionally, we will maintain our focus on innovation, premiumisation and providing immersive consumer experiences that enable direct engagement with signature products across multiple touch points.”
In the Chloé Atelier des Fleurs collection, the three bestselling fragrances are Cedrus, Magnolia Alba and Jasminum Sambac.
These are showcased with a disruptive in-store presentation, featuring the signature Chloé Atelier des Fleurs trolley, designed to resemble a Parisian flower stand.
The immersive experience invites consumers to engage with the brand through olfactive consultations, personalised fragrance compositions and bespoke gifting ceremonies.
The collection’s expansion underscores Coty’s commitment to driving growth in fragrances across key categories and geographies, positioning Chloé Atelier des Fleurs as a leader in the ultra-premium fragrance market. ✈
