Coty and Gucci have launched the limited-edition Rouge à Lèvres Lunaison lipstick duo for the holiday season. The lipstick duo offers the best-selling 25* Goldie Red and 710 Fay Turquoise shades in exclusive new lipstick tube designs.
According to the brand, the lipstick duo is a celebration of “imperfect beauty” and highlights Gucci’s “come as you are” beauty mantra. Its iridescent formula is enhanced with three different types of glitter, creating a three-dimensional shimmer effect.
The limited-edition lipstick duo is packaged in colour-coated versions of Gucci’s Rouge à Lèvres Satin’s Art Deco-inspired lipstick tubes. The *25 Goldie Red shade has a fuchsia cap, while the 710 Fay Turquoise shade has a green cap.
The campaign falls under the #GucciBeauty holiday umbrella and was photographed by Colin Dodgson. It features a Christmas tableau of antiques and decorations framed with falling icicles. Gucci Beauty’s Rouge à Lèvres Satin, Rouge à Lèvres Voile, and Baume à Lèvres lipstick collections are also featured in the holiday campaign visuals.
Gucci Makeup has been one of Coty’s biggest launches for 2019. As reported, the launch is part of Coty’s wider strategy to expand into the growing makeup category.
During our last conversation with Coty Senior Vice President Travel Retail Txema Marquiequi, he said: “We want to drive makeup and so we are launching Gucci Makeup. The brand is particularly strong in Asia and and that’s a big priority for us.”
Gucci has enjoyed sustained success in travel retail, particularly in Asia Pacific and North America, especially since Alessandro Michele took the creative reins four years ago. The Gucci Makeup by Alessandro Michele Collection takes his creative vision and translates it into the world of beauty, with lipsticks as a primary product focus.
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