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Calvin Klein will introduce a limited-edition fragrance masterbrand and make-up collection, called ck one RED EDITION, from January 2014. Seduction and desire are key themes.
The feminine fragrance, ck one RED EDITION for women, is described as an addictive fruity floral that offers consumers a new expression of freshness.
The juice opens on notes of watermelon and violet, building to a floral heart, atop a dry-down of white amber, patchouli and skin musk.
The masculine juice – ck one RED EDITION for men – features top notes of pear and aldehydes. Suede, black pepper and ginger form the heart; the base blends vetiver, Tonka bean and musk.
The fragrances are presented in new interpretations of the signature ck one flask-style flacon, this time with the logo emblazoned across the front in a red, industrial typeface, deliberately faded at one side.
The feminine bottle is clear, with a red metallic cap and glossy red outer carton. The masculine bottle features smoke-tinted glass and a jet-black carton.
The fragrances are each available as a 50ml and 100ml edt, plus a 200ml body wash.
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The fragrances will be complemented by the limited-edition ck one RED make-up collection. The line – said to embody the feeling of “raw sexual energy” – was inspired by the shade red, as the name suggests. Coty introduced the ck one color collection in 2012.
The latest product line-up includes new shades of powder eye shadow (820 devious, 110 lush and 720 evolved); new hues of shine lipstick (220 tease, 510 spiked and 600 alarm); and two new additions to the long wear + shine nail color (410 trouble and 940 electric).
The ad campaign for the fragrances depicts a rooftop party, saturated with flashes of red. Music pumps, and water drenches the dancing crowd.
The visual for the make-up features model Tilda Lindstam, whose eyes and lips have been highlighted with products from the ck one RED collection.
[houseAd2]
