SINGAPORE. Coty Travel Retail has partnered with Valiram and W Singapore – Sentosa Cove to launch the ‘Lancaster Monaco French Riviera Club’.
The club is an interactive hotel takeover that brings the Lancaster suncare range to life through a series of immersive activations and experiences.
Running from 19 August to 19 September, the activation features themed displays and installations throughout the hotel lobby. It also offers branded merchandise, buoys, umbrellas and sunbeds at the Wet Deck, all designed to immerse guests into the world of Lancaster and its rich Monégasque (Monaco) heritage.
A key feature of the pop-up is the Lancaster Monaco French Riviera Club Full Light Technology Sundial, an innovative installation at the Wet Deck that educates consumers on the importance of sun protection.
The activation includes a vending machine offering samples of Lancaster’s signature suncare products. Guests can also visit a photobooth to take commemorative selfies and participate in an exclusive Lancaster giveaway to receive branded tote bags.
“The Lancaster Monaco French Riviera Club at W Singapore – Sentosa Cove is an exciting retailtainment celebration that brings to life all that Lancaster has to offer through a series of engaging activations,” said Coty SVP of Global Travel Retail Guilhem Souche.
“This exclusive pop-up further underscores Coty Travel Retail’s commitment to creating highly immersive experiences for consumers, enabling them to interact with beloved products and collections in new, exciting ways.”
Valiram Executive Director Mukesh Valiram added: “We believe that visiting our store will be an unforgettable experience, allowing customers to fully engage with the brand and discover all that we have to offer.”
“We are thrilled to collaborate with Lancaster to bring the essence of the French Riviera to W Singapore – Sentosa Cove. This partnership perfectly aligns with our vision of offering vibrant and luxurious experiences to our guests,” said W Singapore – Sentosa Cove General Manager Christian Metzner.
“The Lancaster Monaco French Riviera Club at our Wet Deck not only enhances our day club atmosphere but also brings a touch of chic sophistication. It’s a very promising collaboration that promises to elevate the visibility and allure of both brands.” ✈
