INTERNATIONAL. Coty Prestige will introduce a new men’s fragrance from Davidoff, called Davidoff Champion, into worldwide travel retail this autumn.
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A winning formula: the new men’s fragrance, Davidoff Champion, will be available in travel retail this autumn |
The sport-inspired scent aims to help men tap into their “deep, fundamental instinct for victory and power”, according to the brand. Pushing forward boundaries and overcoming challenges are key components of the concept.
The juice, composed by Givaudan’s Aurélian Guichard, opens on refreshing notes of bergamot and lemon, giving way to a heart of galbanum essence and clary sage. The base is a blend of cedar wood and oak moss.
In line with the sporting concept, the fragrance flacon was inspired by a chunky dumbbell, in a black and silver colour scheme.
The advertising visual (shot by William Davidson) depicts model Aitor Mateo, clad only in a pristine white towel.
Davidoff Champion will be available as a 50ml and 90ml edt, a 90ml after shave splash, a 100ml after shave balm, a 200ml hair & body shampoo and a 70g deodorant stick.
