Coty has debuted two new Gucci Guilty scents and launched a limited-edition range of Daisy Marc Jacobs fragrances.
#ForeverGuilty
Gucci Guilty has welcomed two new fragrances into the #ForeverGuilty universe: Gucci Guilty Parfum Pour Homme and Gucci Guilty Eau de Parfum Intense Pour Femme. Both fragrances were launched in European travel retail in January with an Asia Pacific travel retail roll-out planned for March.
Gucci Guilty Parfum Pour Homme is an aromatic amber scent. It opens with French Lavandin Abrialis and Lemon Sfumatrice top notes, with intense juniper accords. The fragrance is centred around an amber heart of Spanish cistus, blended with orange flower, nutmeg, patchouli and a base of dry woods and musks.
Gucci Guilty Eau de Parfum Intense Pour Femme is an amber floral woody scent that combines Mandora, lychee and violet top notes. This is followed by Ylang Ylang, tuberose and dark plum heart notes, with patchouli, vetiver and vanilla notes as its base.
Gucci Guilty Parfum Pour Homme is available in a sleek dark anthracite metallic bottle, while the feminine fragrance comes in a block bronze flaçon. Both bottles are finished with matching bottle caps emblazoned with the house’s interlocking G logo. The masculine carton comes in dark anthracite with silver writing, while the feminine carton features an ivory hue with bronze metallic typography.
The Gucci Guilty campaign sees the return of American singers/songwriters Jared Leto and Lana Del Rey as the faces of the masculine and feminine fragrances respectively. Set in a typical American diner, the campaign was photographed by acclaimed fashion photographer Glen Luchford and also features a cameo from Punk Rock Singer Courtney Love.
Marc Jacobs welcomes three limited-edition scents
Coty has released three, limited edition seasonal fragrances from Marc Jacobs. These are Daisy Marc Jacobs Skies Limited Edition (50ml), Daisy Marc Jacobs Eau So Fresh Skies Limited Edition (75ml) and Daisy Love Marc Jacobs Skies Limited Edition (50ml). All three fragrances were created by Firmenich Perfumer Alberto Morillas. The limited-edition collection is now available in global travel retail.
Daisy Marc Jacobs Skies Limited Edition combines blue mineral accords with Yellow Lotus Flowers to create a floral, aquatic olfactory signature. It opens with quince, violet leaves and mineral accord top notes, followed by a lotus flower, jasmine and violet heart, with a base of seaweed, musk and Tea Tree accord.
Daisy Marc Jacobs Eau So Fresh Skies Limited Edition opens with grapefruit, blue tea and gooseberry top notes, chamomile oil and violet heart notes, with a base of cedarwood, musk and Tea Tree accord.
Daisy Love Marc Jacobs Skies Limited Edition opens with salt accord and raspberry top notes, followed by a daisy tree, whipped cream and ambrette flower heart. It closes with a crystal moss, blond woods and amber base.
The limited-edition expressions were designed to evoke the feeling of a bright blue sky over the sea, which is why the Daisy Marc Jacobs flaçons have been reimagined in a delicate blue shade. The brand’s signature daisy caps have been crowned with translucent blue and yellow daisy floral petals with a gold accent at the centre.
The outer packaging is made in a soft matte material in a sky blue shade, while the cartons are adorned with glittering yellow daisy chains with gold foil touches.
The print campaign was shot by renowned fashion photographer Alasdair McLellan under the creative direction of Katie Grand. It features the limited-edition collection atop a seaside cliff, surrounded by a bed of daisy florals.
