Coty has launched Burberry Her Parfum, the most intense addition to the Her fragrance line. Launched in global travel retail on 5 January, it is available in 30ml, 50ml and 100ml formats.
Burberry Her Parfum is a gourmand fragrance with a fruity opening and warm dry-down. It opens with mellow cherry and juicy pear top notes, heart notes of amber accord, freesia, whipped cream and patchouli oil, and base notes of moss, gourmand vanilla absolute and musk.
The fragrance comes in a refreshed bottle design. The signature Burberry Her flaçon has been updated in an opaque deep-pink glass with a matte finish, reflecting the parfum’s intensity.
The outer packaging features flowing pink ribbon detailing.
The fragrance is supported by a global campaign featuring award-winning British singer-songwriter Olivia Dean.
The campaign film is set against an urban London backdrop, moving between the cityscape and surrounding parklands. It follows Dean as she gets inspired by the flight patterns of London’s starlings, drawing a parallel between the birds’ rhythm and themes of freedom, energy and self-expression. Dean also wrote the accompanying music for the campaign.
“Cherry makes me think of cherry blossom trees in the springtime in London when all the trees turn pink,” commented Dean.
Speaking on the campaign, she added: “It’s all about being in the sky and feeling free. Of flying above everything and feeling untouchable.” ✈
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